New 2024 Toyota Prius Prime | Build & Price

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
XSRF-TOKEN	1 day	This cookie is set by Wix and is used for security purposes.

Functional

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
ad-id	8 months 26 days	The ad-id cookie is provided by Amazon Advertising for tallying user actions by tracking ad clicks on other websites, to provide targeted content.
AMCV_EFD95E09512D2A8E0A490D4DAdobeOrg	2 years	This cookie, set by Adobe Marketing Cloud, stores a unique ID to identify a unique visitor.
AMCVS_EFD95E09512D2A8E0A490D4DAdobeOrg	session	This cookie, set by Adobe Marketing Cloud, stores a unique ID to identify a unique visitor.
at_check	session	No description available.
demdex	5 months 27 days	The demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains.
dextp	5 months 27 days	Audience Manager sets this cookie to record when the last data synchronization call was made.
fv_entpg	1 year	No description available.
fv_v1_v10	1 year	No description available.
fv_v31_v40	1 year	No description available.
fv_v54	1 year	No description available.
mbox	1 hour	This is an Adobe Target cookie that collects data on the user's website usage. This data is then used to evaluate the results of A/B perfomance tests that are run on the site.
s_cc	session	This cookie is set by Adobe Analytics to determine if cookies are enabled or not.
s_ecid	2 years	Adobe installs this cookie to allow persistent ID tracking in the 1st party state and is used as a reference ID if the AMCV cookie has expired.
s_p_s_prop8	session	No description available.
stage_wp_Toyota_boilerplate_session	1 day	No description
t3website	3 years	No description available.
Toyota!mboxPC	2 years 1 day	No description
Toyota!mboxSession	1 hour	No description
v_starting	30 minutes	No description available.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
ad-privacy	5 years 2 months 26 days	Provided by amazon-adsystem to make advertising messages more relevant to the users and their interests.
bkpa	6 months 1 day	Set by Bluekai, this cookie stores anonymized data about the users' web usage in an aggregate form to build a profile for targeted advertising.
bku	6 months 1 day	Bluekai uses this cookie to build an anonymous user profile with data like the user's online behaviour and interests.
dpm	5 months 27 days	The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
test	session	No description available.
winsight	1 hour 12 minutes	No description available.

Analytique

Les cookies analytiques sont utilisés pour comprendre comment les visiteurs interagissent avec le site web. Ces cookies permettent de fournir des informations sur les mesures du nombre de visiteurs, le taux de rebond, la source du trafic, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
ad-id	8 months 26 days	The ad-id cookie is provided by Amazon Advertising for tallying user actions by tracking ad clicks on other websites, to provide targeted content.
AMCV_EFD95E09512D2A8E0A490D4DAdobeOrg	2 years	This cookie, set by Adobe Marketing Cloud, stores a unique ID to identify a unique visitor.
AMCVS_EFD95E09512D2A8E0A490D4DAdobeOrg	session	This cookie, set by Adobe Marketing Cloud, stores a unique ID to identify a unique visitor.
at_check	session	No description available.
demdex	5 months 27 days	The demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains.
dextp	5 months 27 days	Audience Manager sets this cookie to record when the last data synchronization call was made.
fv_entpg	1 year	No description available.
fv_v1_v10	1 year	No description available.
fv_v31_v40	1 year	No description available.
fv_v54	1 year	No description available.
mbox	1 hour	This is an Adobe Target cookie that collects data on the user's website usage. This data is then used to evaluate the results of A/B perfomance tests that are run on the site.
s_cc	session	This cookie is set by Adobe Analytics to determine if cookies are enabled or not.
s_ecid	2 years	Adobe installs this cookie to allow persistent ID tracking in the 1st party state and is used as a reference ID if the AMCV cookie has expired.
s_p_s_prop8	session	No description available.
stage_wp_Toyota_boilerplate_session	1 day	No description
t3website	3 years	No description available.
Toyota!mboxPC	2 years 1 day	No description
Toyota!mboxSession	1 hour	No description
v_starting	30 minutes	No description available.

Les cookies publicitaires sont utilisés pour proposer aux visiteurs des publicités et des campagnes de marketing pertinentes. Ces cookies suivent les visiteurs sur les sites web et collectent des informations pour fournir des publicités personnalisées.

Cookie	Duration	Description
ad-privacy	5 years 2 months 26 days	Provided by amazon-adsystem to make advertising messages more relevant to the users and their interests.
bkpa	6 months 1 day	Set by Bluekai, this cookie stores anonymized data about the users' web usage in an aggregate form to build a profile for targeted advertising.
bku	6 months 1 day	Bluekai uses this cookie to build an anonymous user profile with data like the user's online behaviour and interests.
dpm	5 months 27 days	The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.

Autres

Les autres cookies non catégorisés sont ceux qui sont en cours d'analyse et qui n'ont pas encore été classés dans une catégorie.

Cookie	Duration	Description
test	session	No description available.
winsight	1 hour 12 minutes	No description available.

Nécessaire

Les cookies nécessaires sont absolument indispensables au bon fonctionnement du site web. Ces cookies assurent les fonctionnalités de base et les fonctions de sécurité du site web, de manière anonyme.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
XSRF-TOKEN	1 day	This cookie is set by Wix and is used for security purposes.

3. Configure your 2024 Toyota Prius Prime XSE Premium

$50,010 + tax & lic

Option package

Seat trim

Choose your Prius Prime's exterior colour: